Mark Cocker, Founder of Smashwords teaches serious writers how to reach more readers in his coming ebook, The Seven Secrets To Ebook Publishing Success.
Ninety percent of your book’s success is determined by its quality . The other ten percent is marketing and luck. If your book is poorly edited or poorly conceived, readers will reject it. If you write a great book that satisfies readers, they will reward you with their word-of-mouth. Don’t rush your book before it’s ready to be read. A good cover image adds to the reader’s enjoyment of the book.
Secret #2-- Write another great book. each new book gives the author an opportunity to reach new readers and earn their trust. At the end of each book, add a section titled, “other books by this author”. Think of each book as a fish hook in the ocean. Each book is an advertisement for the others.
Series writers are among the most successful. Once a reader becomes emotionally invested in a series, they’ll want to read the complete series. Don’t cut corners. Don’t divide a single full-length book into multiple shorter ebooks. Readers hate this and they will review your book poorly.
Secret #3-- Maximize distribution. If your book is not broadly distributed, it’s not discoverable and purchasable. With ebooks, never choose one retailer over another. Choose them all.
Secret #4-- Give some of your books for free. Free books receive 20-30 times more hits than paid books. If you have a series, offer the first title of the series for free. Hook the reader.
Secret #5-- Patience is a virtue. Ebooks never go out of print. Sometimes a book starts poorly for months, and then suddenly takes off. Give your book time to develop a solid base of reviews.
Give readers the option to shop where they like, and offer direct link to each retailer.
Secret # 6-- Trust your partners and readers. Writers often worry about things that don’t exist. Control the urge. Don’t be afraid of piracy. Let you readers share your ebooks with their friends. Trust your readers. Some bestselling authors consider piracy as a form of marketing.
Secret #7-- Marketing starts yesterday. If you wait until your book launch to start marketing your book, you’re too late. The moment you start writing a book, you should start marketing yourself, the author.
Cultivate your social network. The idea is not to attract thousands of followers on Twitter and Facebook so you can spam them with with solicitations for your book. Instead, contribute to the success of fellow authors. They are your partners, not your competitors. Enlist them as members of your volunteer work force.
Books are a word of mouth business, and always will be.
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A lie that brings a smile... or the truth that draws tears?
Dr. Olivia Crane lives a quiet life. No one questions why she doesn’t socialize or where she spends her weekends. When the visiting physician from France strolls into her office, with open arms and a confident smile, her perfect control is about to crumble. He’s Dr. Luc George, the man she loved ten years ago. Should she return his scorching kisses, or should she lock her door before he digs into her many secrets?
Secret daughter, secret friend, secret enemy. Had Luc really known his sweet Olivia back then? He wants her back, but he wants the truth too. Now, Olivia has to face her past before she can grab her second chance.